VIP & High Roller

VIP schemes are invite-only loyalty tracks for players whose monthly turnover exceeds an internal threshold (typically £5,000+ in the UK or $10,000+ in regulated US states). Benefits include named account managers, faster withdrawals, higher table limits, monthly cashback (often 10%–20%), bespoke bonuses and event hospitality.

The trade-off is visibility - every VIP account is hand-managed, including affordability checks. UKGC rules from 2024 require operators to evidence that VIP play is sustainable for the player; expect requests for proof of income before tier promotions.

Caesars Rewards (US) and MGM Rewards remain the gold standard for crossover land-based value; in the UK, Grosvenor uniquely links its online VIP scheme to physical casino visits.