Privacy Policy

Gambling Chiefs ("we", "us") publishes independent casino, sportsbook and gambling guides at gamblingchiefs.com for visitors in the United Kingdom, the United States and Brazil. We are an affiliate: we may earn commission from operators listed on this site, but that never influences our editorial rankings. We do not operate a gambling service and we do not hold player funds.

We do not require you to create an account. There is no login, no profile and no personal account data collected by this website.

Because no account system exists, the personal data we process is limited to what your browser sends when you visit:

• Analytics data (only if you accept): when you accept analytics cookies, Google Analytics 4 receives a pseudonymous client identifier, approximate region (derived from IP, then discarded), pages viewed, session duration and device type. See our Cookie Policy for the exact cookies set.
• Affiliate click data: when you click an "Play now" / "Visit" button we redirect you to the operator via /out/{slug}. That redirect may append a tracking parameter so the operator can attribute the visit to us. The operator's own privacy policy then applies on their site.
• Contact emails: if you email us (for example a correction to corrections@gamblingchiefs.com), we keep that correspondence for as long as needed to resolve the matter.

• To understand which pages and guides are read, so we can improve them.
• To measure aggregate traffic and spot broken or outdated pages.
• To attribute outbound visits to the correct operator for commission reporting.

We do not sell personal data, share it for cross-site behavioural advertising, or use it to build a profile of you as an individual. We do not run advertising networks or retargeting pixels on this site.

We only set non-essential cookies after you accept them via the consent banner. Rejecting means no Google Analytics cookies are set. See the Cookie Policy for the full table.

• Google LLC — processes analytics data under its own privacy policy. We have configured GA4 with data retention shortened and IP geolocation discarded at collection.
• Operators we link to — once you leave our site via an affiliate redirect, the destination operator's privacy policy governs any data they collect.
• Our hosting platform — serves the site and may log request metadata for security and uptime.

We are paid commissions by some operators we list. This is a commercial relationship; it is never a payment for a ranking position. Our review and ranking methodology is published at How We Test, and an operator cannot pay to move up a table.

Google Analytics retention is set to the shortest available period. Contact emails are kept for the life of the correction thread. We do not maintain a separate visitor database — analytics data lives inside Google's aggregated, pseudonymous store.

UK & EEA (UK GDPR / PECR): you have the right to access, rectify, erase, restrict or object to processing, and to port your data. You may withdraw consent for analytics cookies at any time by clearing the banner choice (open the site in a private window, or clear gc_consent from localStorage) and the banner will reappear. To exercise any right in writing, email privacy@gamblingchiefs.com.

United States (CCPA / CPRA and other state laws):California residents have the right to know what personal information is collected, to request deletion, and to opt out of its "sale" or "share". We do not sell or share personal information as those terms are defined. To submit a request, email privacy@gamblingchiefs.com. Other state privacy laws may give similar rights; we will respond to verifiable requests within the statutory timeframe.

Brazil (LGPD): visitantes brasileiros podem exercer seus direitos enviando um e-mail para privacy@gamblingchiefs.com.

This site is intended for adults of legal gambling age only — 18+ in the UK and Brazil, 21+ where required by US state law. We do not knowingly collect data from minors. If you believe a minor has submitted data, contact us and we will delete it.

For safer-gambling tools and self-exclusion, see Responsible Gambling.

Material changes are published on this page with a new "Last updated" date. We will not start new categories of processing without updating this policy and, where required, obtaining fresh consent via the banner.

Questions or rights requests: privacy@gamblingchiefs.com. Editorial corrections: corrections@gamblingchiefs.com.